No More Wrestling Matches At The Door
Ever feel like you need three hands just to get your dog’s harness on? This one’s different. The one-click buckle means no struggling with straps — even if your dog's bouncing around. Less frustration for both of you, and more time actually enjoying your walk.
Do You Sometimes Feel Like Your Dog Walks You — Instead of the Other Way Around?
That's not your dog's fault — it's a fundamental flaw in most harnesses: they clip on the back. Which actually gives your dog more leverage to pull. Worse, that pressure on their chest triggers the "opposition reflex" — a primal urge to push harder against resistance.
This harness clips at the front, so when your dog pulls, they get gently turned back toward you instead of dragging you down the street. Your dog learns pulling gets them nowhere — and you both get to enjoy the walk.
If Your Dog Could Talk, It Would Say…
"Can you please ditch that harness that digs in and leaves weird marks?" At least, that's our best guess—based on how much happier (and more comfortable) dogs look after making the switch. That’s because the straps on this harness are wide and chafe-resistant, spreading pressure evenly so nothing digs or rubs.
We'd Love to See You Again… But We Probably Won't!
That's because this harness is built to last: Premium Materials, an unbreakable ITW buckle, and a heavy-duty D-ring mean this harness won't quit on you — unlike the cheap ones that fall apart in months. Get a Dog Friendly Co. harness and you won't need another one for a very long time. Unless your dog wants a little wardrobe variety — we have colors for every personality, after all!
And while we're on style — you can add a custom name tag to make it truly theirs.
Lastly, Something Almost None Of Our Customers Use — But You Should Still Know About:
Our 60-Day Money-Back Guarantee. If for some reason you find it isn't right for you and your dog, you can get all your money back. So you have nothing to lose — except for daily strap-struggles, pulling matches and a dog who hates their harness!
"Getting a harness on my Frenchie used to be a whole ordeal. He'd wiggle around and I'd be fighting with straps for like 5 minutes. This one literally just clicks on. Game changer for our morning walks."
— Mary T.
"Honestly wasn't sure this would fit my shepherd. He's 95 lbs and most harnesses we've tried are either too tight around the chest or the clips feel flimsy. This one actually adjusts big enough AND feels solid. Super relieved."
— Jenna K.
"We walk Pretzel twice a day every single day and harnesses never last more than a few months with us. Had this one for 8 months now and it still looks brand new. Finally something that holds up for a little dog who thinks he's a big dog lol"
— David & Pretzel
9000+ 5 star reviews
Enjoy calm, controlled walks with a harness that's quick to put on, simple to use, and keeps your dog safe and secure every step of the way.
Takes Two Seconds To Put On/Off
Chafe-Resistant and Lightweight
Stops Pulling
Personalize With Custom Name Patches
100% Risk FREE - 60 Day
No Questions Asked Guarantee
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We size based on chest and neck measurements rather than just weight, which gives you a more accurate fit. There's a sizing guide on the product page — measure your dog's chest at the widest point and match it to the chart. If you're between sizes, our customer service team can help you decide based on your dog's breed and build. And if the first size doesn't work out, we offer free exchanges.
Most harnesses clip on the back, which actually gives your dog more pulling power. They can lean their full body weight into it and drag you forward.
The front D-ring attachment (included free with your harness) clips at the chest instead. When your dog pulls, the leash redirects them back toward you rather than letting them power straight ahead. It's a simple physics principle — the pulling force turns them sideways instead of propelling them forward.
This gives you more control without any choking, yanking, or discomfort. You can also use the back clip for calmer walks or once pulling is no longer an issue.
Most harnesses clip on the back — which actually gives your dog more leverage to pull. They can lean into it and drag you forward with their full body weight. This harness comes with a front D-ring attachment. When your dog pulls, instead of powering forward, they get gently redirected back toward you. It's physics, not force. You also have the option to clip at the back for dogs who don't pull, or once your dog has adjusted.
This harness has a 5-point adjustment system (most harnesses have 2-3), which allows for a much more customized fit across different body types — barrel chests, narrow waists, deep-chested breeds, and everything in between. The chest plate is designed to contour to different chest structures. If you're unsure, reach out to our customer service team with your dog's measurements and breed, and they can give you specific recommendations. We also offer free exchanges if the fit isn't right.
Usually, dogs resist harnesses because of discomfort — pressure points, restricted movement, or chafing under the arms. This harness uses wide, chafe-resistant straps that spread pressure evenly instead of digging in. The design allows full range of motion so your dog doesn't feel restricted. Many customers have told us their dogs went from running away at harness time to actually getting excited when it comes out. That said, if your dog has had a lot of negative harness experiences, a gradual introduction period can help.
Yes. If you want to return or exchange your item for any reason within 60 days of purchase, just send us an email and we'll sort it out — hassle free. If the size isn't right, we'll exchange it for free.